I’ve spent my career helping brands grow through clear thinking, strong insight and purposeful marketing. With more than 30 years’ experience across consumer goods, lifestyle brands and service-led organisations, my focus is always on bringing clarity, building capability and creating meaningful commercial impact.
​
I’m known for leading with warmth, honesty and calm confidence. I simplify complexity, help teams feel clear and motivated, and support founders and senior leaders through periods of growth or transition.

My experience includes Marketing & Brand Director roles, full rebrands, repositioning legacy brands, and stepping in to lead organisations during MD sabbaticals - providing stability, direction and continuity. I’m equally comfortable shaping strategy, guiding teams and providing hands-on support where it’s needed most.